Meta Big AI Reveal + Microsoft AI Tools

Meta Reveals AI Influence on its Apps

Facebook and Instagram are platforms used by billions of people worldwide to connect, share experiences, and discover content they love. To enhance users' personalized experiences, artificial intelligence (AI) systems are utilized to determine the content that appears on their feeds. In an effort to be more transparent and empower users, Meta (formerly Facebook) is providing insights into these AI systems and offering more control over the content.

The AI systems used by Meta predict the value of content to users, helping prioritize relevant and engaging posts. Factors such as user behavior and feedback, like sharing a post, are considered in these predictions. Meta aims to demystify this process by publishing system cards, which provide accessible explanations of how the AI systems rank content. They have released 22 system cards for Facebook and Instagram, covering various surfaces like Feeds, Stories, Reels, and more.

They also utilize signals to identify and remove harmful or low-quality content, although some signals cannot be disclosed to prevent abuse.

Meta has implemented the "Why Am I Seeing This?" feature to facilitate user understanding, allowing users to access details about why certain content is recommended. They are expanding this feature to Instagram Reels and Facebook Reels. Additionally, users can personalize their experience by utilizing centralized controls on Facebook and Instagram, such as Feed Preferences and the Suggested Content Control Center. Testing is being conducted on features like indicating interest or disinterest in recommended Reels.

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New AI Shopping Tools Introduced By Microsoft

Microsoft is making waves in the world of online shopping with its latest announcement of AI-powered tools integrated into Bing search engine and the Bing AI chatbot. This exciting development brings a refreshing and useful set of features to the table, surpassing the less-than-stellar shopping functionalities that were previously embedded in Microsoft Edge.

One of the standout tools unveiled is Bing's use of GPT-powered AI capabilities to generate comprehensive buying guides automatically. Gone are the days of scouring the internet for product information and recommendations. Now, when you search for items like "college supplies," Bing will aggregate products in each category, providing a list of specifications for easy comparison.

While existing sites specializing in buying guides may face some disruption with this new offering, it's undoubtedly a game-changer for users. Say farewell to low-quality, SEO-optimized shopping content that often muddles the comparison process. With Bing's AI-generated buying guides, the online shopping experience becomes streamlined, efficient, and enjoyable. The potential impact on legitimate editorial operations is worth monitoring as this trend gains traction, especially considering that other search engine giants like Google may follow suit.

The buying guides feature is already available in the United States, and the worldwide rollout is underway, bringing enhanced shopping experiences to users globally. Microsoft's commitment to empowering users in their purchasing decisions is clear, as they continue to innovate and improve the digital shopping landscape.

In addition to buying guides, Microsoft is introducing another remarkable feature: AI-generated review summaries. This function provides concise overviews of online product reviews. Simply ask Bing Chat in Edge to summarize the sentiments expressed about a particular product, and it will swiftly generate an insightful synopsis. This saves users time and effort in analyzing numerous reviews, making informed decisions quicker and easier.

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First AI-Powered Drug Begins Clinical Trials

In a game-changing development, a revolutionary drug called INS018_055, entirely created using artificial intelligence (AI), has entered clinical trials with human patients. Insilico Medicine, a well-funded biotech startup based in Hong Kong, developed this cutting-edge medication to combat idiopathic pulmonary fibrosis (IPF), a debilitating lung disease marked by scarring. With current treatments providing limited efficacy and uncomfortable side effects, the need for an innovative solution is dire.

The journey toward this breakthrough began in 2020, driven by a mission to develop a groundbreaking medicine to address the challenges associated with IPF treatment. Insilico Medicine has focused on this particular condition due to its implications in aging. Additionally, the company has two other partially AI-generated drugs in clinical stages: a phase one Covid-19 drug and a cancer drug targeting solid tumors, which recently gained FDA approval for clinical trials.

The current study for the IPF drug is a randomized, double-blind, placebo-controlled trial conducted over 12 weeks in China. Insilico has plans to expand the trial's scope to include 60 subjects across 40 sites in the United States and China. Positive results in Phase II would pave the way for subsequent studies with larger participant cohorts, potentially leading to Phase III trials involving hundreds of patients.

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AI boom forces tech companies to make M&A choice

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