🐺 Google’s AI Demo Was a Lie? What Really Happened

Hope your week has been running smoothly—unlike Google's Gemini demo (more on that below). AI news has been moving fast, but don’t worry, I’ve got the top stories you need to know.

Let’s dive into today’s vibes.

📰 What’s Trending?

Google’s Gemini Demo Drama
Google’s flashy Gemini AI demo? Turns out, it wasn’t exactly real-time. That smooth, back-and-forth chat was a polished, edited showcase—not a live interaction. The AI crowd isn’t happy, calling it misleading. Google insists the model performs as expected, but now, everyone’s side-eyeing AI demos a little harder.

Ex-Google CEO Pushes Open-Source AI to Compete with China
Eric Schmidt thinks the West is falling behind in AI—unless it embraces open-source models. With China rolling out powerful AI like DeepSeek, Schmidt says closed models could slow innovation. He’s backing a $10 million AI Safety Science initiative to balance open AI with security concerns.

Thomson Reuters Wins AI Copyright Battle
Thomson Reuters just scored a big legal win against AI startup Ross Intelligence. A U.S. court ruled that Ross copied copyrighted legal materials from Westlaw, setting a major precedent for AI and intellectual property. Expect more copyright battles ahead.

Baidu Preps Ernie 5 AI Model
Baidu is gearing up to launch Ernie 5, its next-gen AI model, in late 2025. This one’s built for multimodal tasks—handling text, video, images, and audio. With China’s AI race heating up, Baidu is looking to stay ahead of rivals like DeepSeek.

Musk’s $97.4B Move Could Shake Up OpenAI
Elon Musk is reportedly considering a $97.4 billion bid to turn OpenAI into a nonprofit again—and it could throw a wrench into the company's for-profit ambitions. The bid comes amid Musk’s ongoing lawsuit against OpenAI, arguing it strayed from its original nonprofit mission. If this goes through, it could reshape the AI landscape, challenging OpenAI’s corporate partnerships and its push for commercial dominance.

📖 Marketer’s Playbook

How Coca-Cola is Winning with AI-Powered Creativity

Coca-Cola isn’t just putting AI in the back office—it’s front and center in their marketing. Here’s how they’ve been using AI to enhance campaigns and drive engagement:

🖼 AI-Generated Visuals
Coca-Cola launched the "Create Real Magic" campaign, allowing fans to generate AI-powered artwork using OpenAI’s models, blending brand assets with unique, user-created visuals. The campaign boosted digital engagement by 20%.

📊 Predictive Ad Optimization
Instead of running traditional A/B testing, Coca-Cola leverages AI to predict which ads will perform best—before they go live. This has improved ROI on digital ad spend while reducing creative testing costs.

🎨 Personalized Packaging with AI
Coke is experimenting with AI-generated label designs tailored to specific markets and trends, making their product packaging more dynamic and hyper-localized.

Takeaway: AI isn’t just for backend automation—it can enhance creative marketing strategies, making campaigns more interactive and cost-effective.

➡️ The Story

💡 Smart Moves

Boost Your Efficiency with Notion AI

If your marketing workflow is cluttered with notes, strategy documents, and content calendars, Notion AI might be your new best friend.

✅ Instant Summaries: Tired of reading through long reports? Notion AI condenses key takeaways in seconds.

📄 Automated Writing Assistance: Draft blog posts, emails, and brainstorming docs faster with AI-powered suggestions.

🔍 Smart Search & Tagging: Finds exactly what you need across all your notes—even if you forgot where you put it.

At Luppa, Notion AI has basically become our unofficial chief of staff. From planning GTM strategy and product discussions to refining audience profiles, drafting blog posts, and reviewing tools, it saves us time at every step. We even use it to generate quick meeting summaries—because no one wants to dig through pages of notes. It’s like having an extra team member who’s always on.

😂 Byte-Sized Laughs

📸 The Creator Angle

Speed Up Content Creation with Freepik’s New AI Tools

If you’re juggling image, video, and audio content, Freepik’s AI tools can help cut production time without cutting quality. They’ve recently rolled out some free AI-powered features that are picking up steam:

🎥 AI Video Generator – Turn text or images into short video clips in seconds. No editing skills required.

🖼 AI Image Generator – Generate high-quality images from text prompts with their updated Flux 1.1 Pro model for sharper details.

🗣 AI Voice Generator – Convert written text into natural-sounding speech, supporting multiple languages and tones for voiceovers.

If you’re looking for a quick, free way to level up your content game, Freepik’s AI suite is worth a test run.

💎 Data Gem

Translation? The AI marketing revolution is coming fast, but many leaders are still figuring out how to make it work. If you’re ahead of the curve now, you’ll be miles ahead when the industry catches up.

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